Creative Lighting Design
Go-macro were hired by Breaks Agency to work alongside Photographer Valentin Herfray and Production Designer Lucy Cooper on the latest Nike and size? Social and Retail Campaign.
The stills photography shoot marked the launch of the new Nike Air Max 720 and required a fresh, youthful and bold visual concept to demonstrate how ‘size matters’.
The creative lighting scheme was designed to reflect the brief. We used Astera Titan and AX1’s LED tubes, which were diffused under the stage to accentuate and match the chosen colour schemes, whilst 5k Tungsten Briese were used as cosmetic lighting for shaping and modelling.
We wanted to bring the interview into the frontrooms of the streaming audience.
Client –
Lighting Director –
Art Director –
Photographer –
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Production Company –
Lighting Control & Creative –
Nike x Size?
Tuck
Lucy Cooper
Valentin Herfray
James Cross
Breaks Agency
go-macro